Operator-led boutique advisory firm
We help CPG and D2C brands identify the right opportunities, validate demand, build winning products and take them from pilot to scale.
New products are easy to launch. Finding the right product, for the right consumer, at the right price and through the right channel is much harder.
We bring together market understanding, consumer insight, product expertise and distribution know-how to turn opportunities into scalable businesses.
Our position
We sit between the founder’s vision and the operating team
Founders carry the vision. Operating teams carry the execution. In between sit the hard decisions — what to build, for whom, at what price, through which channel — that neither has the bandwidth to own alone.
That is where we work. Close enough to act as your own team, senior enough to think like owners — from identifying the market gap all the way through product, distribution and pilot execution.
People who have built, launched, distributed and scaled consumer businesses.
Former operator and entrepreneur with experience building and scaling consumer businesses across food and nutrition.
Focus: Strategy, business models, GTM and growth.
Experience
Previously with
Flipkart · Cora Health
Education: ISB alumnus
Consumer strategy, category development and brand building across food, nutrition and consumer businesses.
Focus: Consumer insight, market opportunity, proposition and growth strategy.
Experience
Previously with
Flipkart · ITC · Philip Morris · United Breweries · Cora Health
Education: MICA alumna
FMCG and D2C veteran with a practical understanding of how consumer products reach the market.
Focus: Channel distribution, offline expansion, pricing and commercial strategy.
Experience
Previously with
Epigamia · Reckitt · Mondelez
Education: GIM alumnus
Food innovation and commercialisation leader translating product concepts into commercially successful portfolios.
Focus: NPD, product architecture, formulation and portfolio development.
Experience
Previously with
Simpli Namdhari’s
A specialist network, when you need it.
We bring the right expertise into a project without building unnecessary overhead into the engagement.
Our ecosystem
Research · Design · Branding · Formulation · Manufacturing · Packaging · Performance Marketing · Distribution
Snacks · Staples · Beverages · Ready-to-eat · Convenience · Functional foods
Supplements · Functional nutrition · Better-for-you products · Performance nutrition
D2C · CPG · New-age brands · Category extensions · Portfolio expansion
What needs to be true for this business to work?
That is where we start. Then we work backwards.
Diagnose
Identify
Validate
Build
Launch
Scale
“Should we enter this category?”
Market opportunity, category strategy and consumer validation.
“What exactly should we launch?”
Product, proposition, pricing, channel and launch strategy.
“How do we scale this?”
Distribution, channel expansion, portfolio strategy and growth.
“Something isn't working.”
Diagnose the problem, identify the constraint and build a new path forward.
A selection of product innovation engagements across functional nutrition, dairy alternatives and food technology.
Identified market opportunity and led product ideation, NPD and commercialisation of a cognitive performance nutraceutical.
Identified market whitespace and developed an ice cream concept incorporating a novel dairy alternative, taking it from market assessment through pilot.
Developed protein bars incorporating gut-health benefits, from market gap identification through product development and pilot.
Assessed the feasibility of freeze-drying applications across seafood, fruits and vegetables, translating technical and commercial assessment into a project plan.
Start a conversation
Whether you are evaluating a new category, developing a product or figuring out how to scale an existing brand, let’s talk.